Sitting at the intersection of wellness and technology, Theragun, the pioneer in percussive massage therapy, announced earlier this week it is rebranding to Therabody. Therabody will continue to embody Theragun’s original mission and commitment of leading the tech wellness space by creating cutting-edge products using proprietary technology to provide natural wellness solutions for everyone. In addition to the Therabody rebrand, the company is launching a proprietary USDA certified organic CBD line, TheraOne this summer as well as Theragun’s 4th generation percussive massage devices with the introduction of the brand’s new proprietary motor using QuietForce Technology and Smart Percussive Therapy, seamlessly integrating with the updated Therabody app.
The new product launches and integrations has led to a natural progression for the company to evolve into its new name. “Since the day I invented Theragun to help me with the pain caused by a motorcycle accident, our mission as a company has been to help others with their muscle tension and soreness, whether it’s for an injury, an ailment or working out,” said Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody. “We want our customers to know under certain circumstances there are alternatives to taking pain medication and Theragun has been one of them. Now, with the launch of TheraOne, we are able to offer our customers another natural wellness solution that is not only effective on its own, but also complements our Theragun Percussive Therapy devices. I’m thrilled with this milestone of launching Therabody and how it enables us to help more people. We are just getting started as we continue to develop products backed by science that can further help people feel better, naturally.”
Therabody’s goal is to create products and services that educate and empower consumers to be in control of their own health. While the brand will continue to champion accessibility and inclusivity through the products, services, and research that Therabody has to offer, it will also provide more solutions that are both natural and effective, further helping the community. Theragun and TheraOne are the two current divisions under the new Therabody with plans to develop and expand into additional sectors in the future.
As far as rebranding during a pandemic, they did a face a few obstacles and even had to postpone several of their launches. “Our original launch date was just as COVID-19 began to hit the US hard. Given the timing, and our genuine commitment to health and wellness, we made the difficult decision to postpone the launch of our new products,” shared CEO Benjamin Nazarian. “However, we’ve had the opportunity during this difficult time to donate Theragun to hospitals around the globe and see the impact Theragun has been having on our frontline workers. We’ve also focused on giving back to those in need, donating 250,000 meals to Feeding America.”
Nazarian and the team felt it was the right time to announce the rebranding this past week as more people have become more accustomed to life at home. Coronavirus has also influenced Therabody to go back tot heir roots. “Due to the change in the retail environment, we have emphasized our e-commerce channel, which is how we started as a company. We are excited to launch our new product line and share the next chapter in our story with our community as the stay at home policies are slowly starting to come to an end across the country,” Nazarian continued. TheraOne is slated to launch in summer 2020. With more than two years of dedicated research and development prior to its launch, the TheraOne portfolio will include five new proprietary full- spectrum CBD products that are all-natural and toxin free. The five new products were also formulated using patent-pending Biosorb™ technology to maximize the absorption of all the natural benefits the plant has to offer.